Behind the Brands

Over the past century, powerful food and beverage companies have enjoyed unprecedented commercial success. But these companies have grown prosperous while the millions who supply the land, labor and water needed for their products face increased hardship.

If you think you can’t change the food system, you really need to think again. You’re more powerful than any of the Big Ten. Without you, they won’t be big for long.

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Climate Change

Climate change is the single biggest threat to winning the fight against hunger – yet the “Big 10” food and beverage companies are both highly vulnerable to climate change and major contributors to the problem. Together they emit so much greenhouse gas that, if they were a single country, they would be the 25th most polluting in the world.


In August 2014, Kellogg became the second global food giant to say it will take industry-leading steps to cut greenhouse gas emissions in its agricultural supply chains in line with climate science. This is in response to actions by more than 238,000 supporters of Oxfam’s Behind the Brands campaign. General Mills announced similar plans in July 2014.


Sugar and Land Grabs

The global sugar trade is worth about $47 billion. The world produced 176 million tonnes of sugar last year. The food and drinks industry accounts for more than half of it.

Land grabbing is a bitter secret in the sugar supply chains of some of the world’s biggest food and beverage companies. Poor communities across the globe are in dispute or even being kicked off their land, without consultation or compensation, to make way for huge sugar plantations.

Start with the women behind your chocolate

Three companies - Nestlé, Mars and Mondelēz - buy over 30% of the cocoa grown worldwide. But the women who grow and pick that cocoa are getting a raw deal. Two months after the start of the Behind the Brands campaign in February 2013, the three companies agreed to begin to tackle the inequality, hunger and poverty faced by women in their cocoa supply chains.

This matters because it’s women who most often provide food for their families, and thousands of these women farmers and their families are going hungry. And because you buy the chocolate bars, you really can change the way companies do business.

Learn More:

Sugar Rush


Sugar and Land - Oxfam Briefing Note and Case Studies

Top Facts - One Pagers


Sugar and Land Top Facts - One Pagers


Stats and Facts
Sugar and Land

 Behind the Brands - Global Food Companies in Canada
(You can download a smaller letter-size version here)

The Illusion of Choice

 The Illusion of Choice
Companies and their brands
 Behind the Brands
Cocoa Case Studies


Behind the Brands
Food justice and the ‘Big 10’ food and beverage companies.