Brand Tracker

Fight for the human rights of the women who make our clothes. Make a living wage fashionable.

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Paying the women who make our clothes enough money to live on is the right thing to do, and brands can afford it.

The What She Makes campaign is tracking action taken towards a living wage, starting with five of Canada’s biggest and best-known fashion brands. We want to create a race to the top by celebrating leadership taken by companies and highlighting gaps. We need your voice to make the most impact. Take action and let brands know you expect more from them.

 

The Brand Tracker ranks companies on their progress toward a living wage. We have published our colour-coded ranking within the tag graphics below, as well as a blog with more info on how we arrived at our latest ranking. We have outlined how we will measure progress so you know how we're going about this process.

 

We've reached out to these companies and asked them to make a commitment to pay the women who make our clothes a living wage. We need you to add your voice and show brands that people care about #WhatSheMakes. Click on the Demand Action buttons below to send them a message on social media.

 

The brand tracker below will continue to be updated with the results of our conversations with them as new commitments are made.

How We Measure Progress

As a first step, we want brands to make a public commitment to pay a living wage within their supply chain within 4 years, and publish it on their website. Oxfam is willing to help brands on each step of their journey to achieving that commitment because we care about #WhatSheMakes.

Where do your clothes come from? Good luck finding out! Most brands do not publicly disclose where their clothes are made, and if they do, it’s vague at best.

We think brands should be transparent and disclose their full supply chain and publish the following information on their website: full name of authorized production units and processing facilities, site addresses, parent companies, types of products made and number of workers.

This should include regular reporting to ensure all their factories uphold human rights.

Within 12 months of making a commitment to a living wage in their supply chain, we want brands to publish their plans on how they will make it happen.

Within 4 years of making a commitment, brands should be paying a living wage within their supply chains. This requires collaboration, consultation and public reports on their progress throughout the process.

How We Track


  • Action Taken


  • Some Action Taken


  • No Action Taken


  • Not Applicable Yet

Read our Brand Tracker Backgrounder on Commitments to learn more about the “Making a Commitment” milestone.

 

Read our Brand Tracker Backgrounder on Transparency to learn more about the “Being Transparent” milestone.

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Brands

Aritzia

Making a Commitment: some action taken

Being Transparent: no action taken

Publishing Plans: not applicable yet

Paying a Living Wage: not applicable yet

Demand Action from Aritzia

Aritzia lists their sourcing countries for finished goods, however, they do not disclose factory (or parent factory) names, addresses, and other essential information required to meet transparency standards. They have the right idea, but a long way to go!

Read more about where Aritzia stands.

Herschel Supply Co.

Making a Commitment: no action taken

Being Transparent: no action taken

Publishing Plans: not applicable yet

Paying a Living Wage: not applicable yet

Demand Action from Herschel Supply Co.

Herschel discloses no information to the public about their production facilities. They state that they require a high level of transparency from their factories, but these details are not passed on to their consumers. No good!

Read more about where Herschel Supply Co. stands.

Joe Fresh

Making a Commitment: no action taken

Being Transparent: some action taken

Publishing Plans: not applicable yet

Paying a Living Wage: not applicable yet

Demand Action from Joe Fresh

Almost there! Joe Fresh has taken significant steps to improve transparency within their supply chain and disclose their list of sourcing factories. We encourage them to share essential information like parent company names and the breakdown of employees and product types to become fully transparent.

Read more about where Joe Fresh stands.

lululemon

Making a Commitment: some action taken

Being Transparent: action taken

Publishing Plans: not applicable yet

Paying a Living Wage: not applicable yet

Demand Action from lululemon

Excellent work! Lululemon discloses and regularly updates comprehensive public information on their supply chain. Their list includes active facilities, subcontractors, and their top raw material suppliers.

Read more about where lululemon stands.

Roots

Making a Commitment: no action taken

Being Transparent: no action taken

Publishing Plans: not applicable yet

Paying a Living Wage: not applicable yet

Demand Action from Roots
Oxfam Canada does not endorse nor have any affiliation with the companies that are featured in this campaign. Oxfam Canada acknowledges that the copyright in the logos featured is the property of these companies. 

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