Take Action - Land Grabs and Sugar

What have the world’s biggest food companies got to do with land grabs? More than you might think. With just five minutes you can take action and make a difference.

Companies like Coca-Cola, PepsiCo and Associated British Foods (ABF) buy and produce huge amounts of sugar around the world. And as demand for sugar increases, so does the rush for land to grow it on.

This October, you told three of the biggest companies in the sugar industry to make sure their sugar doesn’t lead to land grabs. And it’s working. When more than 200,000 of you put your names behind the campaign, Coca-Cola announced it will be the first of the "Big 3" to agree to do more to respect communities’ land rights throughout their supply chain. These moves are happening because of the pressure you applied.

Coke, the world’s largest sugar buyer, has taken action – Pepsi and Associated British Foods have no excuses to keep lagging behind. And with Pepsi’s shareholder filing deadline is coming up, now’s the moment to start increasing the pressure on them specifically.

It’s now or never. We need you to tell Pepsi to keep up with Coca-Cola and commit to zero tolerance for land grabs.

Take Action

Have 5 minutes?


Sign the Petition
Tell Pepsi and ABF to make sure their sugar doesn't lead to land grabs.

Have 15 minutes?


Contact the companies
Join Oxfam's global digital campaign and read our social media guide.

Have more time?


Get involved and let others know
Read our land grabs and sugar factsheet or check out our other resources.

Learn More

Spread the Word - Contact the Companies

So you've signed the petition to tell PepsiCo and ABF to make sure their sugar doesn't lead to land grabs. Now show the brands you love just how important it is – here's how to get more involved.

Post a message on your favourite brands' Facebook walls:
Encourage the brands you love to act – but play fair! We've suggested some messages to copy and paste on brands' walls:

I love Pepsi – but I hate that the ingredients may cause land grabs.
PepsiCo, please help stop land grabs: www.behindthebrands.org

Tweet It

Post to Facebook


Will Doritos owners PepsiCo show zero tolerance for land grabs?
Doritos – please tell your owners PepsiCo to help stop land grabs: www.behindthebrands.org

Tweet It

Post to Facebook


Tabasco – please tell your owners ABF to help stop land grabs: www.behindthebrands.org

Tweet It

Post to Facebook



Save and send your favourite brands an image to make them really stand up and take notice:

Caution: Ingredients may cause land grabs pictures

Pepsi Doritos Tabasco

You could even send them a picture of you with the product you love and one of the messages above!